PR built by people who run the mastheads
We publish four independent trade mastheads. That means we know precisely why most real estate PR is never used, and we write yours so it does not end up in the same pile.
The problem
Most real estate publicity is written for the person who signs it off, not the editor who has to run it. It leads with the company, buries the change, and quotes one executive saying the launch is exciting.
Editors read that in under four seconds and file it as advertising. The business then concludes that PR does not work, when what did not work was the submission.
Decide the track honestly
Some stories earn editorial coverage and some are promotion. We tell you which one you have before we write a word, and we run each on the right track.
Find the industry angle
The news is rarely your announcement. It is what your announcement says about the market. That is the version an editor will run.
Write it the way it will be published
Structured, sourced, quotable and ready to run with minimal editing. Desks publish the pieces that create the least work.
Place it and sustain it
Trade first, mainstream where it is warranted, and a rhythm of coverage rather than one announcement a year.
- Media and publicity strategy
- Announcement, launch and partnership PR
- Executive and founder profiling
- Trade and mainstream media placement
- Award and ranking submissions
- Media training and message development
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Source: Bespoke Media Group, 2026
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Source: Bespoke Media Group, 2026
Answers before you ask
- Can you guarantee coverage in Real Estate Today?
- Editorial submissions are never guaranteed, on any masthead, including our own. Promoted placements are guaranteed, scheduled and labelled as promoted. We keep the two completely separate.
- Is paying for a promoted placement bad for SEO?
- Not when it is done correctly. Every promoted article we publish carries a visible promoted label and all outbound links use rel sponsored nofollow, which is exactly what search engines ask for.
- Do you work with networks as well as individual agents?
- Yes. Most of our PR work is at network and corporate level, though we also profile principals and high performing agents.
- How quickly can a story go out?
- A promoted placement can be scheduled within days. Editorial pitching runs to the news cycle, so timing depends on the story.
- Do you write the content or do we?
- We write it. You provide the facts, the quotes and the approvals.
- What does a PR engagement usually look like?
- Most clients run a monthly retainer covering strategy, writing and placement, with campaign work layered on for launches and announcements.