Nobody gave him a platform. So he built four.
Coach. Trainer. Brand and PR strategist. Social media operator. AI product builder. Publisher across four countries. Nic Fren has spent twenty years being told how the real estate industry works, and most of that time proving it wrong.
- 11 countries
- 4,000+ members on platform
- 4 international mastheads
- 79,000+ Australasian audience
- Number one agent on social media, Australia, 2015
September 2015
On the sixteenth of September 2015, in Oakhurst, in Sydney's outer west, Nic Fren sold a house on Facebook.
Not marketed on Facebook. Not advertised on Facebook. Sold. The buyer came from a post. At the time this was not a strategy, it was a heresy. The industry ran on portals, print and the office window. Social media was where you put a photo of the sold sticker afterwards, if you bothered at all.
By the end of that year he was ranked the number one agent selling on social media in Australia.
He was not the most experienced agent in his market. He did not have the biggest database, the best patch or the deepest pockets. What he had was an understanding, roughly a decade ahead of the industry that employed him, that attention had moved and nobody had told the profession.
Before any of it
He did not come from real estate. He came from a kitchen.
Nic trained and worked as a pastry chef, in an industry that teaches you two things very quickly: the standard is the standard, and nobody cares how tired you are. Then he was a musician, which taught him the other half of it. How to walk into a room that has not asked for you and earn the right to be heard.
Neither is a conventional route into media. Both explain more about how he operates than any qualification would.
From craft to infrastructure.
2005 Became a sales agent.
Became a sales agent.
Started selling real estate.
2013 Video and social media.
Video and social media.
Started using video and social media to market property.
2015 First agent in Australia to use Facebook to sell a property.
First agent in Australia to use Facebook to sell a property.
Sold a property entirely through Facebook, and ranked the number one agent selling on social media in Australia. The first agent to do it. Has since trained thousands globally on how to market, brand themselves and generate revenue and business.
2018 Bespoke Media Group.
Bespoke Media Group.
Founded Bespoke Media Group.
2019 TikTok.
TikTok.
Marketing property on TikTok before the industry followed.
2020 The Bespoke Portal.
The Bespoke Portal.
Built the Bespoke Portal, later recognised as Best Social Media Tool in 2022 and 2023.
2021 One Agency portal.
One Agency portal.
Built the One Agency network portal, giving agents branded, compliant marketing on demand.
2021 Agency HQ portal.
Agency HQ portal.
Built the Agency HQ network portal.
2022 The Bespoke app.
The Bespoke app.
Released the Bespoke app.
2022 SL Marketing Hub for Stockdale & Leggo.
SL Marketing Hub for Stockdale & Leggo.
Built the SL Marketing Hub for the network.
2023 Real Estate Today New Zealand.
Real Estate Today New Zealand.
Launched an independent trade publication for New Zealand real estate.
2024 Real Estate Today India.
Real Estate Today India.
Took the publication to India.
2024 Accessibility on realestate.com.au.
Accessibility on realestate.com.au.
Helped bring mobility-friendly search filters to realestate.com.au, giving people with mobility challenges more dignity when finding a home.
February 2025 Hvana.
Hvana.
Released the Hvana app, a health and wellness platform for property managers.
2025 Real Estate Today Australia and United States.
Real Estate Today Australia and United States.
Launched in Australia, then the United States.
2025 ONE PLACE.
ONE PLACE.
Built ONE PLACE, Bespoke Media's own app platform, for One Agency: a mobile-first app connecting agents across the network in real time.
2025 XENOVA.
XENOVA.
Our AI-powered assistant builds a brand in ten minutes, creating a 12-month marketing calendar designed and tailored to your brand across all assets.
January 2026 ONE CALENDAR. Every event.
ONE CALENDAR. Every event.
Launched across Real Estate Today Australia and New Zealand: every real estate conference, training session, networking event and webinar in one calendar. The first of its kind.
2026 My RET.
My RET.
A hub where members create their own news journey inside a news publication.
2026 AXION by Bespoke.
AXION by Bespoke.
Launched the AXION app, running a network's marketing, training and operations from a phone. Agency HQ adopted the AXION platform at Kickstart 2026, and the SL Marketing Hub for Stockdale & Leggo moved onto the app.
2026 AI Roleplay Simulator.
AI Roleplay Simulator.
Live voice roleplay across 121 real estate scenarios, scored.
2026 Trailblazers.
Trailblazers.
Industry recognition judged with AI and human editorial oversight.
1 Oct 2026 Settld. by Real Estate Today.
Settld. by Real Estate Today.
Careers and jobs, built for real estate.
4 Mar 2027 Real Estate Today Awards.
Real Estate Today Awards.
The inaugural awards night, Sydney.
Next Next.
Next.
We're only getting started.
What he does
Brand strategy and positioning
Nic builds brands from the position out, not the logo in. The work starts with the argument a business can own and nobody else can copy, then everything else follows from it. He has done this for individual agents, for offices, for national networks and for his own mastheads, which is the part most brand consultants cannot say.
PR and industry publicity
Nic runs publicity from inside the newsroom. He publishes four trade titles, he knows what an editor will actually run and what goes in the bin, and he writes announcements the way a journalist needs to receive them. Most PR in this industry is written by people who have never had to fill a publication. His is not.
Social media and lead generation
This is where he started, and he has been doing it at a professional level since 2015, longer than almost anyone selling it in this market. Paid social, organic systems, content engines and the follow-up architecture that turns a form fill into a listing. He built the discipline as an agent first, so the campaigns are designed around the conversation the agent has to have, not around the impression count.
Coaching and training
Nic coaches agents, principals, trainers and executive teams. He has worked with some of the industry's leading agents and trainers on personal brand and social strategy. He runs network training days, group programs, one to one advisory and keynotes, and his flagship program, Build a Brand in 90 Days, has been used by thousands of agents globally.
AI product development
Nic conceived, specified and built AXION, a live AI roleplay simulator built for real estate. It uses live voice conversations against configurable vendor personalities, objection scoring, manager dashboards and network deployment. It passed ten thousand completed conversations within three weeks of launch and now sits at the centre of a platform carrying more than four thousand members.
Publishing and media
Nic owns and publishes Real Estate Today in Australia, New Zealand, the United States and India. He is a publisher who sells marketing and a marketer who runs newsrooms, and the two halves compound. Nobody else in this market does both.
The record, with its sources.
- How social media post timings can boost sales campaigns
- TikTok sells Melbourne property
- 'Thousands in fines': how social media can land agents in hot water
- Are the days of a traditional agency model coming to an end?
- 'Post now, pay later' made possible through new alliance
- Strategic alliance offers new marketing one-stop shop
- Ways agents can strengthen their social media security
- REB Awards finalists 2023
- REB Awards finalists 2024
- REB Awards finalists 2025
Agency HQ, Boutique Network of the Year
Agency HQ named in Real Estate Today Trailblazers
Real Estate Business awards, Finalist, Innovator of the Year, Company
Real Estate Business awards, Finalist, Training and Education Program of the Year
Real Estate Business awards, Finalist, Innovator of the Year, Individual
Real Estate Business awards, Finalist, Marketing Professional of the Year
Real Estate Business awards, Finalist, Training and Education Program of the Year
Most Influential Marketing Agency 2021
Social Media Educator of the Year 2021 and 2022
Best Social Media Tool 2022 and 2023
Best App/Tool, Finalist, 2020 and 2021
Top Real Estate Marketer on Instagram 2019
REB Awards, Digital Presence, Finalist
Number one agent selling on social media in Australia
How we changed the industry
Every entry below was built, launched and used by the industry. Dated and linked.
Video and social media.
Started using video and social media to market property.
First agent in Australia to use Facebook to sell a property.
Sold a property entirely through Facebook, and ranked the number one agent selling on social media in Australia. The first agent to do it. Has since trained thousands globally on how to market, brand themselves and generate revenue and business.
TikTok.
Marketing property on TikTok before the industry followed.
The Bespoke Portal.
Built the Bespoke Portal, later recognised as Best Social Media Tool in 2022 and 2023.
One Agency portal.
Built the One Agency network portal, giving agents branded, compliant marketing on demand.
Agency HQ portal.
Built the Agency HQ network portal.
The Bespoke app.
Released the Bespoke app.
SL Marketing Hub for Stockdale & Leggo.
Built the SL Marketing Hub for the network.
Real Estate Today New Zealand.
Launched an independent trade publication for New Zealand real estate.
Accessibility on realestate.com.au.
Helped bring mobility-friendly search filters to realestate.com.au, giving people with mobility challenges more dignity when finding a home.
Hvana.
Released the Hvana app, a health and wellness platform for property managers.
Real Estate Today Australia and United States.
Launched in Australia, then the United States.
ONE PLACE.
Built ONE PLACE, Bespoke Media's own app platform, for One Agency: a mobile-first app connecting agents across the network in real time.
XENOVA.
Our AI-powered assistant builds a brand in ten minutes, creating a 12-month marketing calendar designed and tailored to your brand across all assets.
ONE CALENDAR. Every event.
Launched across Real Estate Today Australia and New Zealand: every real estate conference, training session, networking event and webinar in one calendar. The first of its kind.
My RET.
A hub where members create their own news journey inside a news publication.
AXION by Bespoke.
Launched the AXION app, running a network's marketing, training and operations from a phone. Agency HQ adopted the AXION platform at Kickstart 2026, and the SL Marketing Hub for Stockdale & Leggo moved onto the app.
AI Roleplay Simulator.
Live voice roleplay across 121 real estate scenarios, scored.
Trailblazers.
Industry recognition judged with AI and human editorial oversight.
Settld. by Real Estate Today.
Careers and jobs, built for real estate.
Real Estate Today Awards.
The inaugural awards night, Sydney.
Next.
We're only getting started.
What has been built, and who it serves.
Member space
The member's own space on Real Estate Today. Choose the topics you care about, with access to the AI Roleplay Simulator.
Publications
Independent trade publications in Australia, New Zealand, the United States and India.
Events
ONE CALENDAR. (opens in a new tab)
The real estate industry's events calendar across Australia and New Zealand, bringing conferences, training, networking and webinars into one place.
Awards
Real Estate Today Awards (opens in a new tab)
Celebrating the people, brands and businesses shaping real estate.
AI brand assistant
AI-powered brand assistant. Build a brand in ten minutes: a 12-month marketing calendar tailored to your brand across all assets.
Wellbeing
Hvana
Wellbeing clubhouse for property managers.
- Real Estate Today New Zealand
Real Estate Today New Zealand launched in April 2023
- Real Estate Today Australia
Named Australia's number one industry publication for nine consecutive months
- AXION
10,000 AI roleplay conversations in three weeks
Bespoke Media Group
An international media, marketing, PR and technology group operating across eleven countries.
Real Estate Today New Zealand
Real Estate Today New Zealand launched in April 2023.
Real Estate Today Australia
For nine consecutive months, both Google AI and ChatGPT named Real Estate Today the number one real estate industry publication in Australia.
Real Estate Today India
Real Estate Today India has cracked the top seventeen industry trade publications in India.
Real Estate Today United States
Real Estate Today United States launched in August 2025.
AXION
A live AI roleplay simulator built for real estate. Ten thousand conversations in three weeks.
Build a Brand in 90 Days
The signature program, used by thousands of agents globally and deployed across entire networks.
The Real Estate Today Awards
An industry awards program built to celebrate other people's businesses.
The Bespoke platform
More than four thousand members across eleven countries.
Speed is the argument
- 9 months
For nine consecutive months, both Google AI and ChatGPT named Real Estate Today the number one real estate industry publication in Australia.
“Anyone can grow a brand with a decade and a budget. The blueprint exists because we did not have either.”
Who he works with
Nic works with real estate networks, principals, offices, coaches, trainers, proptech suppliers and industry bodies across Australia, New Zealand and internationally.
Agency HQ
Marketing, media and brand partner. Named Boutique Network of the Year at the Real Estate Business awards, 2026, and named in Real Estate Today Trailblazers, 2026.
LJ Hooker New Zealand
Bespoke Media Group was the marketing and media partner across New Zealand.
“Nic Fren has the most amazing platform for agents. If you want to position and elevate yourself, reach out to Bespoke Media Group.”
“Nic Fren has done an amazing job building out our Agency HQ portal.”
Why he gives it away
There is a version of this story where a man who built a media network uses it to talk about himself.
That is not what happened. Real Estate Today publishes other people's wins. The awards celebrate other people's businesses. The platform puts other people's brands in front of the market. Nic has spent a decade building the thing he was never handed, and then handing it to everybody else.
“I came into media from outside it, with no corporate backing and no institutional support. So I built the platform I was never given, and then I gave it to everybody else.”
Work with Nic
Networks and principals
Brand position, media strategy, campaign architecture and network-scale rollout.
Book a callAgents and teams
Build a Brand in 90 Days, coaching, and the Bespoke platform.
See the blueprintConferences and events
Keynotes, panels and network kick-offs on brand, social, AI and the future of real estate media.
Book Nic to speak
Media, speaking and portrait resources: Media & Speaking.