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Nic Fren, Founder and Chief Executive of Bespoke Media Group

Bespoke Media Group // media · marketing · technology · training · 11 countries

The original social and digital innovator in real estate.

We have gone on to coach thousands of real estate professionals across 11 countries. We have brought AI technology, marketing and automation to the industry across the Tasman, and founded a global real estate publication spanning Australia, New Zealand, India and the United States of America. We teach people how to build sustainable brands that stand the test of time, produce revenue, and sit you at the front of your marketplace.

  • 4 editionsReal estate industry news publication
  • 250,000+ monthly reachPeople we reach each month across web, search and social
  • 4,000+ membersOn the AXION by Bespoke platform
  • 11 countriesBespoke Media spans its presence across 11 countries
The journey

How we changed the industry

Every entry below was built, launched and used by the industry. Dated and linked.

25 entries . 2005 to 2027

  1. Started selling real estate.

  2. Started using video and social media to market property.

  3. Sold a property entirely through Facebook, and ranked the number one agent selling on social media in Australia. The first agent to do it. Has since trained thousands globally on how to market, brand themselves and generate revenue and business.

  4. Founded Bespoke Media Group.

  5. Marketing property on TikTok before the industry followed.

  6. Built the Bespoke Portal, later recognised as Best Social Media Tool in 2022 and 2023.

  7. Built the One Agency network portal, giving agents branded, compliant marketing on demand.

  8. Released the Bespoke app.

  9. Built the SL Marketing Hub for the network.

  10. Launched an independent trade publication for New Zealand real estate.

  11. Took the publication to India.

  12. Helped bring mobility-friendly search filters to realestate.com.au, giving people with mobility challenges more dignity when finding a home.

  13. Released the Hvana app, a health and wellness platform for property managers.

  14. Built ONE PLACE, Bespoke Media's own app platform, for One Agency: a mobile-first app connecting agents across the network in real time.

  15. Our AI-powered assistant builds a brand in ten minutes, creating a 12-month marketing calendar designed and tailored to your brand across all assets.

  16. Launched across Real Estate Today Australia and New Zealand: every real estate conference, training session, networking event and webinar in one calendar. The first of its kind.

  17. A hub where members create their own news journey inside a news publication.

  18. Launched the AXION app, running a network's marketing, training and operations from a phone. Agency HQ adopted the AXION platform at Kickstart 2026, and the SL Marketing Hub for Stockdale & Leggo moved onto the app.

  19. Live voice roleplay across 121 real estate scenarios, scored.

  20. Industry recognition judged with AI and human editorial oversight.

  21. Careers and jobs, built for real estate.

  22. We're only getting started.

// Work with us

How can we help you?

Four quick questions. We match you with the right product, course or one on one coaching.

Find my fit
Real Estate Today Australia, AustraliaReal Estate Today New Zealand, New ZealandReal Estate Today United States, United StatesReal Estate Today India, IndiaScale Exposes Everything750 Leads in Six Weeks as Bespoke Media Celebrates Its Best Campaign for 2026Bespoke Media and GetConnects Join Forces to Deliver Fully Integrated Winter Campaign Built to Bolster Spring Market SuccessReal Estate’s Toughest Conversations Just Got a RehearsalBespoke Media Retires Award-Winning Portal as AXION Hits 10,000 Conversations in Just Three WeeksBespoke Media Group Launches Live AI Roleplay Simulator for Real Estate Professionals3,291 listings in four weeks: AXION is hereBespoke Media Group Forms Strategic Global Partnership with Buffer as Indo-Pacific Expansion AcceleratesAGENCY HQ Becomes First Australian Network to Fully Integrate AXIONWhat's my place worth?Your entire year of marketing, done in under 10 minutes. Yes, really.Bespoke Media Group Rebrands Its Global PlatformWhy Marketing Keeps Getting Blamed for a Problem It Didn’t CreateWHY RET CHOSE AI AS ITS JUDGING PANELReal Estate Today Officially Expands into the United StatesReal Estate Today Australia, AustraliaReal Estate Today New Zealand, New ZealandReal Estate Today United States, United StatesReal Estate Today India, IndiaScale Exposes Everything750 Leads in Six Weeks as Bespoke Media Celebrates Its Best Campaign for 2026Bespoke Media and GetConnects Join Forces to Deliver Fully Integrated Winter Campaign Built to Bolster Spring Market SuccessReal Estate’s Toughest Conversations Just Got a RehearsalBespoke Media Retires Award-Winning Portal as AXION Hits 10,000 Conversations in Just Three WeeksBespoke Media Group Launches Live AI Roleplay Simulator for Real Estate Professionals3,291 listings in four weeks: AXION is hereBespoke Media Group Forms Strategic Global Partnership with Buffer as Indo-Pacific Expansion AcceleratesAGENCY HQ Becomes First Australian Network to Fully Integrate AXIONWhat's my place worth?Your entire year of marketing, done in under 10 minutes. Yes, really.Bespoke Media Group Rebrands Its Global PlatformWhy Marketing Keeps Getting Blamed for a Problem It Didn’t CreateWHY RET CHOSE AI AS ITS JUDGING PANELReal Estate Today Officially Expands into the United States
The difference

We do not rent attention. We built the infrastructure that creates it.

A keynote presentation on an international conference stage

Most agencies buy reach from someone else. We operate the newsrooms, products and education platforms where the industry already pays attention.

“We built the platform we were never given, then made it available to the industry.”

Nic Fren, Founder and Chief Executive

Owned media network

We own the media.

Real Estate Today operates in Australia, New Zealand, the United States and India. Across Australia and New Zealand alone, the network reaches 79,000+real estate professionals each month, with growing audiences in the United States and India.

Inside the publications →
The headline result
11

countries.

Media, marketing, brand strategy and technology work across the group.

The partner record

The names behind the number.

  • 01
    Partner brand

    Agency HQ

    Marketing, media and brand partner

    Boutique Network of the Year, REB Awards 2026.

    Source: Real Estate Business awards, 2026

  • 02
    Partner brand

    LJ Hooker New Zealand

    Marketing and media partner

    Marketing and media partner across New Zealand.

    Source: Bespoke Media Group partner record, 2025

  • 03
    Partner brand

    GetConnects

    Campaign partner

    Partner on the annual winter campaign 'Selling in Spring Starts in Winter'.

    Source: Bespoke Media Group partner record, 2026

  • 04
    Partner brand

    PropertyCredit

    Campaign partner

    Campaign partner on the 2026 spring campaign booklet series.

    Source: Bespoke Media Group partner record, 2026

  • 05
    Partner brand

    Buffer

    Strategic technology partner

    Strategic global partnership announced March 2026.

    Source: Bespoke Media Group announcement, March 2026

  • 06
    Partner brand

    Stockdale & Leggo

    Platform partner

    Bespoke built and runs the SL Marketing Hub.

    Source: Bespoke Media Group partner record, 2026

See our partner work →
Enterprise intake

Scale your position. Command your market.

Tell us which part of the group you need. We will direct you to the relevant product, media network or enterprise conversation.

Portal and media enquiries continue to the relevant service. Enterprise enquiries open a pre-addressed email so nothing is falsely marked as delivered.

Showreel

Publishing, production and platforms in motion.

From the floor

Campaigns, covers, sets and stages.

All work →
  • Social campaign frames for a property brand
  • Printed trade magazine covers
  • Keynote stage at an industry conference
  • Campaign creative on a phone
  • The podcast set
  • Colour grading in the edit suite
Nic Fren, Founder and Chief Executive of Bespoke Media Group
The Founder
“I came into media from outside it, with no corporate backing and no institutional support. So I built the platform I was never given, and then I gave it to everybody else.”
Nic Fren
Founder and Chief Executive
  • Coach and trainer
  • Publisher
  • Builder
  • Founder and Chief Executive of Bespoke Media Group
  • Ranked the number one agent selling on social media in Australia in 2015
  • More than twenty years across real estate, marketing and media
The body of work →
Coaching and training

Frameworks that survive a busy market.

Everything we teach has been run commercially first. If it did not work in one of our own campaigns, it is not in the program.

  • Course

    Build a Brand in 90 Days

    Ninety days from unclear positioning to a brand the market recognises.

    See the course →
  • Stage

    Keynotes

    What is actually working in real estate media right now, and what AI changes about capability.

    Speaking →
  • In-person

    Network training

    A working day, not a keynote. Teams leave with their own campaign and content plan.

    Coaching and education →
Recognition

Awards, rankings and positions, with their sources.

  • REB awards 2025 finalist, Innovator of the Year, Company
  • REB awards 2024 finalist, Training and Education
  • REB awards 2023 finalist, Innovator of the Year, Individual
  • REB awards 2023 finalist, Marketing Professional of the Year
  • REB awards 2023 finalist, Training and Education
  • 2026

    Agency HQ, Boutique Network of the Year

    Awarded to Agency HQ, a Bespoke Media Group marketing, media and brand partner.

    Source: Real Estate Business awards, 2026

  • 2026

    Agency HQ named in Real Estate Today Trailblazers

    Recognition of the network's growth and brand position across the year.

    Source: Real Estate Today Trailblazers, 2026

  • 2025

    Real Estate Business awards, Finalist, Innovator of the Year, Company

    Bespoke Media Group named a finalist.

    Source: Real Estate Business awards, 2025

  • 2024

    Real Estate Business awards, Finalist, Training and Education Program of the Year

    Bespoke Media Group named a finalist.

    Source: Real Estate Business awards, 2024

  • 2023

    Real Estate Business awards, Finalist, Innovator of the Year, Individual

    Nic Fren named a finalist.

    Source: Real Estate Business awards, 2023

  • 2023

    Real Estate Business awards, Finalist, Marketing Professional of the Year

    Nic Fren named a finalist.

    Source: Real Estate Business awards, 2023

  • 2023

    Real Estate Business awards, Finalist, Training and Education Program of the Year

    Bespoke Media Group named a finalist.

    Source: Real Estate Business awards, 2023

  • 2021

    Most Influential Marketing Agency 2021

    Recognition at the Social Media Marketing Awards.

    Source: Social Media Marketing Awards, 2021

  • 2021

    Social Media Educator of the Year 2021 and 2022

    Recognition at the Social Media Marketing Awards.

    Source: Social Media Marketing Awards, 2021

  • 2023

    Best Social Media Tool 2022 and 2023

    Recognition at the Social Media Marketing Awards.

    Source: Social Media Marketing Awards, 2022 and 2023

  • 2021

    Best App/Tool, Finalist, 2020 and 2021

    Finalist recognition at the Social Media Marketing Awards.

    Source: Social Media Marketing Awards, 2020 and 2021

  • 2019

    Top Real Estate Marketer on Instagram 2019

    Industry recognition for Nic Fren.

    Source: Industry ranking, 2019

  • 2017

    REB Awards, Digital Presence, Finalist

    Nic Fren named a finalist.

    Source: Real Estate Business awards, 2017

  • 2015

    Number one agent selling on social media in Australia

    Ranking held by founder Nic Fren.

    Source: Industry ranking, 2015

All recognition →

Need a founder, publisher or industry voice for your next story or stage?

Media and speaking →
Upcoming event
Sydney4 Mar 2027

Awards presented by Real Estate Today

Real Estate Today Awards 2027

Celebrating the people, brands and businesses shaping real estate across Australia and New Zealand.

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