Media and marketing agency
Campaign strategy, paid media, creative production and corporate marketing infrastructure for agents, offices and national networks.
- Campaign strategy
- Social and paid media
- Content and video production
- Lead systems
We build the brands the industry follows.
Media, marketing, PR and technology for the real estate industry. Four mastheads. Eleven countries. One blueprint.
Real Estate Today Australia — AustraliaReal Estate Today New Zealand — New ZealandReal Estate Today United States — United StatesReal Estate Today India — IndiaScale exposes everythingWhat editors actually run, and why most real estate PR never gets usedSocial media that produces appraisals, not applausePosition first, budget secondThe toughest conversations in real estate just got a rehearsalWhy the industry needs independent trade mediaReal Estate Today Australia — AustraliaReal Estate Today New Zealand — New ZealandReal Estate Today United States — United StatesReal Estate Today India — IndiaScale exposes everythingWhat editors actually run, and why most real estate PR never gets usedSocial media that produces appraisals, not applausePosition first, budget secondThe toughest conversations in real estate just got a rehearsalWhy the industry needs independent trade media
- 11
- 4,000+
- 4
- 25
Agent and network coverage
Active members of the Bespoke platform
Real Estate Today Australia, New Zealand, United States, India
For one partner network across 2025, an average of one every two weeks
Four businesses, one blueprint, one industry.
PR and publicity
Industry publicity built by people who run trade mastheads, so the story is written the way an editor will actually run it.
- Media strategy
- Announcement and launch PR
- Executive profiling
- Trade and mainstream placement
Publishing, Real Estate Today
Four independent trade mastheads across Australia, New Zealand, the United States and India, with editorial teams, contributors and a submissions desk.
- Independent trade newsrooms
- Editorial submissions
- Promoted placements
- Advertising and partnerships
AXION and education
AI software and training for sales professionals, from live voice roleplay to the Build a Brand in 90 Days blueprint.
- Live AI roleplay
- Objection scoring
- Manager dashboards
- Coaching and keynotes
A year of work, in ninety seconds.
Build a Brand in 90 Days
The blueprint the group runs on itself before it sells it. It built four mastheads, and it is now used by thousands of agents globally.
Read the blueprint →
Position
Define the sentence only you can say. Market, audience, promise and the reason a vendor should care before they need you.
Identity
Build the visual and verbal system that carries the position, so every asset is recognisably yours at a glance.
Engine
Install a content system with enough supply to publish consistently for months without running dry.
Distribution
Put the work in front of the right market through organic, paid, email and industry media, in that order of leverage.
Conversion
Close the loop with follow up, conversation standards and the appraisal process that turns attention into listings.
The work, and what it moved.
25 offices onboarded in a year, an average of one every two weeks
A national network engaged the group's marketing strategy in 2025 and moved from behind the market to an industry leadership position.
From a standing start to the leading independent trade publication in three months
A masthead built from nothing to the leading independent real estate trade publication in New Zealand inside a quarter.
Front of the market in five months against legacy trade titles
The same blueprint, run a second time in a larger and far more contested market, competing directly with long established legacy trade publications.
Real Estate Today. Four independent mastheads.
Australia, New Zealand, the United States and India. Owned and published by the group, independent of any franchise, portal or supplier.
- realestatetoday.com.au
Real Estate Today Australia
Reached the front of the market within five months of launch
Source: Bespoke Media Group internal reporting, 2025. Basis: audience growth, indexed article volume and time to market recognition.
- realestatetoday.co.nz
Real Estate Today New Zealand
The leading independent real estate trade publication in New Zealand within three months of launch
Source: Bespoke Media Group internal reporting, 2025. Basis: audience growth, indexed article volume and time to market recognition.
- realestatetoday.us
Real Estate Today United States
The newest masthead in the network, growing quickly
Source: Bespoke Media Group internal reporting, 2026.
- realestatetoday.in
Real Estate Today India
Ranks among the top real estate industry trade publications in India
Source: Bespoke Media Group internal reporting, 2026. Basis: audience growth and indexed article volume.
Campaigns, covers, sets and stages.
“I came into media from outside it, with no corporate backing and no institutional support. So I built the platform I was never given, and then I gave it to everybody else.”
Nic Fren
- Founder and Chief Executive of Bespoke Media Group
- Ranked the number one agent selling on social media in Australia in 2015
- More than twenty years across real estate, marketing and media
Awards, rankings and positions, with their sources.
- 2026
Agency HQ, Boutique Network of the Year
Awarded to Agency HQ, a Bespoke Media Group marketing, media and brand partner.
Source: Real Estate Business awards, 2026
- 2026
Agency HQ named in Real Estate Today Trailblazers
Recognition of the network's growth and brand position across the year.
Source: Real Estate Today Trailblazers, 2026
- 2025
LJ Hooker New Zealand, among the fastest growing networks in Australia and New Zealand
Bespoke Media Group acted as marketing and media partner across the period.
Source: Network reported, 2025
- 2025
25 offices onboarded for one partner network
An average of one new office every week across the year, following a change of marketing strategy.
Source: Partner reported, 2025
- 2015
Number one agent selling on social media in Australia
Ranking held by founder Nic Fren.
Source: Industry ranking, 2015
“Nic Fren has the most amazing platform for agents. If you want to position and elevate yourself, reach out to Bespoke Media Group.”
“I love your Study Hall. I have already got two market appraisals from using your emails. Keep up the great work.”
“Nic Fren has done an amazing job building out our Agency HQ portal.”
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