Coaching & Education

Frameworks that survive a busy market.

Everything we teach has been run commercially first. If it did not work in one of our own campaigns, it is not in the program.

Flagship
Build a Brand in 90 Days
Delivery
Live, self-paced, in-person
Agents taught
1,600+
Practice
AXION included
Programs

Four ways in.

Self-paced + liveIndividual agents and small teams

Build a Brand in 90 Days

The flagship program. Ninety days from unclear positioning to a brand the market recognises, with a publishing rhythm that survives a busy month.

  • A defined market position
  • A content engine you can run
  • A lead pathway that converts
One-to-onePrincipals, directors, network executives

Principal & Executive Advisory

Private advisory on brand equity, media investment and the structural decisions that determine whether growth compounds or exposes.

  • Brand and media strategy
  • Investment prioritisation
  • Growth architecture
In-personOffices and full networks

Network Training Days

A working day, not a keynote. Teams leave with their own campaign, their own content plan and their own conversation standard.

  • Shared standards
  • Live campaign build
  • Immediate execution
StageConferences and kick-offs

Keynotes

Nic Fren on what is actually working in real estate media right now — and what AI changes about capability, not just content.

  • Market signal
  • Practical frameworks
  • Room energy that outlasts the day
Build a Brand in 90 Days

Twelve weeks, in the order that actually works.

  1. Weeks 1–2Position: what you are known for, and what you are not.
  2. Weeks 3–5Identity: the visual and verbal system that makes you recognisable.
  3. Weeks 6–8Engine: a content cadence you can hold at your busiest.
  4. Weeks 9–11Demand: paid and organic pathways that produce appraisals.
  5. Week 12Conversation: the listing presentation, rehearsed and scored in AXION.
Who this is for

Agents who are already good, and tired of being invisible.

This is not a beginner program. It is for people who can sell, who have results worth talking about, and who have never built the brand that makes those results obvious to the market before the appraisal.