Reach the people who move the industry.
Real Estate Today publishes across Australia, New Zealand, the United States and India. Independent of any franchise, portal or supplier.
- 4
- AU, NZ, US, IN
- Always disclosed
- Sponsored nofollow
One buy. Both markets. A trade readership only.
Agents, principals, property managers and BDMs.
Source: Real Estate Today distribution, 2026.
Australia and New Zealand are sold together as a single Australasian buy. Running in one market only is available on request.
Australia
Agents, principals, property managers and BDMs across the publication, bulletin, social channels and podcast.
Source: Real Estate Today distribution, 2026.
- 4.67%
- 18.59
- 975
- 18 months
First in the benchmark set.
Second in the benchmark set.
Built from a standing start.
Against competitors of approximately a decade.
Source: LinkedIn competitor analytics, August 2026.
New Zealand
approximately 14,000 agents, principals, property managers and BDMs.
Source: Real Estate Today distribution, 2026.
Every one of them works in real estate. There is no consumer audience here and no padding. This is a trade readership, and it is why a placement in Real Estate Today reaches decision makers general property media cannot.
Editorial submission, free
Genuine industry news, market data, regulatory change, independent research, or thought leadership with no product promotion. Assessed on newsworthiness. The editor decides. No guarantee of publication, timing, angle or links.
Promoted placement, paid
Guaranteed publication and placement, a scheduled date, message control, distribution across the bulletin and social channels, and a permanent URL. This is where appointments, office openings, award wins, product launches, company milestones and company results belong.
If your submission is commercial, we will tell you before you pay, not after you publish.
Five ways to run. One standard of disclosure.
Editorial submission
Genuine news assessed on merit. No guarantee.
- Assessed on newsworthiness by the editor
- No fee
- No guarantee of publication, timing, angle or links
Industry Notice
Appointments, office openings, award wins, milestones.
- Client-supplied copy, sub-edited by our team
- Clearly labelled as promoted
- One rel="sponsored" link
- Published in the relevant section
- Included in one bulletin
- Shared across Real Estate Today social channels
Sponsored Article
Written by our editorial team from a briefing call.
- Written by the Real Estate Today editorial team from a briefing call
- Up to three rel="sponsored" links
- Featured image produced for you
- One bulletin inclusion
- Full social distribution across LinkedIn, Facebook and Instagram
- Permanent URL
Partner Feature
Article plus podcast or video, with homepage placement.
- Everything in Sponsored Article
- Podcast or video production
- Two bulletin inclusions
- Homepage feature placement
- Full social campaign
- Permanent URL held for twelve months
Australasian Campaign
Partner Feature across both the Australian and New Zealand editions.
- Everything in Partner Feature
- Published across the Australian and New Zealand editions
- Combined social campaign in both markets
- Combined bulletin campaign in both markets
- Homepage pin, 48 hours$350
Held at the top of the homepage.
- Second bulletin inclusion$250
A second run in the daily bulletin.
- LinkedIn dark post$650
Paid amplification to a targeted trade audience.
- Video embed$950
Produced video placed inside the article.
Every paid placement is reviewed before it runs. If we decide it is not right for our audience, you are refunded in full.
Published once. Distributed four ways.
Desktop and mobile, with a permanent URL.
In the inbox of the trade, the morning it runs.
Into the most activated feed in the category.
Facebook and Instagram, produced for you.
Disclosure is the product.
- Every paid article carries a visible Promoted label above the headline and in every index listing.
- Every link inside a paid article carries rel="sponsored nofollow", which protects the advertiser and the publication from Google penalties.
- Paid content is excluded from the news sitemap.
- Editorial and commercial decisions are kept separate.
Answers before you ask
- What is the difference between editorial and promoted placement?
- Editorial submission is free and assessed on newsworthiness, with no guarantee and no copy approval. Promoted placement is paid, guaranteed, scheduled and labelled as promoted.
- How is paid content labelled?
- Every paid article carries a visible Promoted label above the headline and in every index listing, bulletin and social share.
- Do sponsored links pass search authority?
- No. All outbound links inside paid articles carry rel="sponsored nofollow", and paid articles are excluded from the news sitemap.
- Can we run across more than one market?
- Yes. The Australasian Campaign publishes across the Australian and New Zealand editions with a combined social and bulletin campaign.
- Who writes the article?
- For an Industry Notice you supply the copy and we sub-edit it. From Sponsored Article upwards our editorial team writes it from a briefing call.
- What if the placement is not right for the audience?
- Every paid placement is reviewed before it runs. If we decide it is not right for our audience, you are refunded in full.
Book a placement, or talk it through first.
Mia Tipault, Head of Partnerships, mia@realestatetodayaustralia.com.au