Sponsored content policy
How promoted placements are labelled, linked and disclosed, every time, without exception.
Labelling
Every paid article carries a visible Sponsored or Promoted label above the headline, and the same label appears in every index listing, bulletin inclusion and social share.
The label is never abbreviated, greyed out or placed below the fold.
Links and search
All outbound links inside sponsored articles carry rel="sponsored nofollow".
Sponsored articles are excluded from the news sitemap.
What paid placement buys
Guaranteed publication, guaranteed placement, a scheduled date, control of the client message and the amplification stated in the tier. For an Industry Notice, the client supplies final copy and we sub-edit it.
It does not buy editorial endorsement, favourable coverage elsewhere, or influence over unrelated reporting.
Compliance
Disclosure is designed to meet Australian Consumer Law requirements on misleading and deceptive conduct, and search engine guidance on paid links.
If a placement cannot be disclosed clearly, we do not run it.