What we are learning, in public.
Analysis on brand, media, PR, social and AI in real estate, from the group that runs four trade mastheads.
750 Leads in Six Weeks as Bespoke Media Celebrates Its Best Campaign for 2026
AXION by Bespoke brings lead generation, complete Spring campaigns, built in design, social scheduling, video creation, database prospecting and AI role play into one platform
Bespoke Media and GetConnects Join Forces to Deliver Fully Integrated Winter Campaign Built to Bolster Spring Market Success
AXION, Bespoke Media's proprietary platform has rebuilt the campaign for 2026, adding more than 100 ready-to-use marketing, prospecting and vendor resources and introducing a new partnership with GetConnects to help agents move beyond content and turn database activity into genuine conversations, appraisals and listings.
Real Estate’s Toughest Conversations Just Got a Rehearsal
Bespoke Media Group has launched a live AI roleplay simulator built for real estate professionals. The feature, which recently went live on Bespoke Media Group's flagship platform AXION and across several international network partners, has already received strong feedback from users throughout its global network.
Bespoke Media Retires Award-Winning Portal as AXION Hits 10,000 Conversations in Just Three Weeks
AXION by Bespoke Media has recorded more than 10,000 AI Role Play conversations in three weeks, as agents increasingly turn to live, on-demand training to prepare for the conversations that shape listings, vendor relationships and results.
Bespoke Media Group Launches Live AI Roleplay Simulator for Real Estate Professionals
Bespoke Media Group is proud to announce the launch of a live AI roleplay simulator built specifically for real estate professionals. The feature, which recently went live on Bespoke Media Group's flagship platform AXION and across several international network partners, has already received strong feedback from users throughout its global network.
3,291 listings in four weeks: AXION is here
3,291 listings in four weeks might seem crazy to some people. That is what happens when strategy meets execution. That is what happens when agents stop guessing and start operating with a system behind them.
Bespoke Media Group Forms Strategic Global Partnership with Buffer as Indo-Pacific Expansion Accelerates
In a calculated move that signals both scale and intent, Bespoke Media Group has entered into a strategic global alignment with Buffer, one of the world’s most established social media management platforms, as the company expands its presence across the Indo-Pacific region and reinforcing Bespoke’s positioning on the global stage.
AGENCY HQ Becomes First Australian Network to Fully Integrate AXION
Less than two weeks after Bespoke Media formally announced the launch of AXION, Agency HQ has become the first Australian real estate network to execute full, group-wide integration of the platform.
What's my place worth?
AXION makes it even easier to generate leads for members across Australia and New Zealand with What's our place worth? a new tool that delivers accurate, up-to-the-hour data in less than 10 seconds, providing vendors and landlords with a full property report sent directly to their email.
Your entire year of marketing, done in under 10 minutes. Yes, really.
Imagine a place where you could plan your entire year’s marketing strategy, schedule it, and genuinely never think about it again, in less than 10 minutes.
Bespoke Media Group Rebrands Its Global Platform
Bespoke Media Group has rebranded its core platform, previously known as the Bespoke Agent Portal, to AXION, reflecting both the scale the business has reached and the expanded role the platform now plays across the real estate industry.
Why Marketing Keeps Getting Blamed for a Problem It Didn’t Create
As someone who heads a business with more than 1,900 real estate professionals across 11 countries, I see it and hear it all. Different brands. Different markets. Different conditions.
WHY RET CHOSE AI AS ITS JUDGING PANEL
Real Estate Today is using AI-led judging with human editorial oversight to assess work against consistent criteria.
Real Estate Today Officially Expands into the United States
Real Estate Today has officially launched its United States edition, the next chapter after New Zealand, the Indo-Pacific, India and Australia.