What we are learning, in public.
Analysis on brand, media, PR, social and AI in real estate, from the group that runs four trade mastheads.
What editors actually run, and why most real estate PR never gets used
We publish four trade mastheads. Here is what happens to the average real estate press release when it reaches the submissions desk.
Social media that produces appraisals, not applause
Reach is not the product. The product is the appraisal that arrives because somebody already trusted you before they needed you.
Position first, budget second
A real estate branding agency that starts with the logo has already lost the argument. Start with the sentence only you can say.
The toughest conversations in real estate just got a rehearsal
Price reductions, fee defence and the withdrawn listing. AXION lets agents practise at nine on a Tuesday night, not live in a vendor's lounge room.
Why the industry needs independent trade media
When every publication is owned by a portal, a franchise group or a supplier, the coverage bends. Independence is a product feature.