Numbers, and where they came from.

• $1.86
  Lowest cost per Facebook lead recorded on a Bespoke campaign

  The lowest cost per Facebook lead recorded in the Australian market by the group.

• 10,500
  Link clicks in under three days

  One agent's listing post produced more than 10,500 link clicks in less than three days, with no boost and no paid promotion behind it.

• 46,000
  People reached, 600 clicks in seven days

  A $100 marketing spend reached more than 46,000 people and sent 600 to the listing for more information. The agent won that listing and several consecutive listings on the back of the results.

• 542
  Enquiries in thirteen days at $0.09 a click

  More than 4,600 people saw the campaign, 542 went on for more information, at nine cents a click.

• 296
  Enquiries in seven days at $0.11 a click

  More than 2,500 people saw the campaign, 296 went on for more information, for a total spend under $38.

• 2,800
  Video engagements on TikTok, organic

  A single property video reached close to 3,000 people on TikTok with over 190 reactions, with no boost or promotion behind it.

• 172
  Responses to a buyer brief in three days

  A strategic Facebook campaign costing under $19 produced more than 100 interested homeowners.

• $2.81
  Cost per appraisal, two seller leads in one day

  Two seller leads generated for one agent inside a single day.

• 3
  Property management appraisals in two days for under $17

  Three property management leads for less than the price of a round of coffees.

• 6
  Seller leads in three days

  A short prospecting burst on social media, run through the same campaign framework.

Bespoke Media Group campaign reporting. Screenshots are taken from live client campaigns.